January 10, 2010

How to Run the Most Effective, but Insensitive Aid Campaign

Posted in Uncategorized at 6:21 pm by Editorial Team

As someone who reads up a lot on international aid and development, I’m constantly aware of the ways our Western culture markets these projects to whet our guilty conscience and trivialize the issues.  Cause-marketing is all around us, and much of it is done in a way that turns the aid victim into a one-dimensional character while providing us a with a fool-proof and simple solution to satisfy our messiah-complex.

So with that, I present to you the checklist for running a successful cause-marketing plan, as developed by a blog called Wronging Rights.  It’s hilarious, but sadly it is true.


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